Foureyes Solutions Web Development Agency in Australia
Free Audit

Service — Melbourne & Sydney

Paid advertising with
measurable ROI.
Not just impressions.

Google and Meta advertising for businesses in Melbourne, Sydney, and across Australia. Every campaign is structured around your actual business goal — leads, sales, or bookings — not reach or impressions.

Web

Get Free Ads Audit
What's Included
Google Ads Sydney✦
Retargeting Melbourne ✦
Google Ads Melbourne ✦
Meta Ads Australia ✦
Facebook Ads Melbourne ✦
Instagram Ads Australia ✦
PPC Agency Melbourne ✦
Google Shopping Australia ✦

Two platforms. One strategy.

Google captures intent. Meta builds it.

The two platforms work differently — and they work best together. We use Google to capture people actively searching for what you offer, and Meta to reach people who match your ideal customer profile before they start searching.

Platform 01

Google Ads
Search, Shopping & Display

Google puts your business in front of people who are actively searching for what you offer — right now, in Melbourne or Sydney. High purchase intent, measurable cost-per-lead, and immediate visibility from day one of launch.

  • Google Search Campaigns — high-intent keywords in Melbourne & Sydney
  • Google Shopping — for e-commerce brands selling in Australia
  • Google Display — brand awareness and retargeting across the web
  • Performance Max — AI-driven campaigns across Google's full inventory
  • YouTube Ads — video advertising for awareness and consideration

Platform 02

Meta Ads
Facebook & Instagram

Meta lets you reach people based on who they are — not just what they’re searching for. Interest targeting, lookalike audiences, and retargeting sequences that build awareness, nurture consideration, and convert warm audiences into customers.

  • Facebook & Instagram — audience targeting built for Australian demographics
  • Retargeting — re-engaging website visitors who didn't convert
  • Lead Generation Ads — in-platform forms for direct enquiries
  • Lookalike Audiences — reaching new customers who match your best existing ones
  • Creative Strategy — ad copy and creative direction built for the Australian market

What's Included

Everything needed to
run profitable ads in Australia.

From account setup to monthly reporting — structured around your revenue, not your impressions.

01

Account Audit & Strategy

Before launching anything new, we audit your existing accounts (if applicable) and identify what’s working, what’s wasted spend, and what’s missing. Strategy is built around your specific goals, budget, and Australian market position — not a generic campaign template.
  • Audit
  • Strategy
  • Australia
02

Campaign Build & Setup

Proper account structure from the start: campaign hierarchy, ad group segmentation, match type strategy, audience layering, and negative keyword lists. The structure determines whether a campaign can be optimised — most failing Australian campaigns have a structural problem, not a budget problem.
  • Structure
  • Keywords
  • Audiences
03

Melbourne vs Sydney Segmentation

Different cities, different audiences, different intent levels. We segment campaigns by geography and tailor messaging, landing pages, and bids to each market — something most agencies skip entirely and one of the most consistent sources of improvement we find in Australian account audits.
  • Melbourne
  • Sydney
  • Geo
04

Ad Creative & Copywriting

Ad copy and creative direction built for the Australian market — locally relevant, platform-native, and written to convert. We develop multiple creative variants per campaign and use performance data to identify and scale winners.
  • Copy
  • Creative
  • Australia
05

Ongoing Optimisation

Weekly bid adjustments, search term reviews, audience performance analysis, and A/B testing of ad copy and landing pages. Campaigns don’t optimise themselves — consistent active management is what separates improving campaigns from stagnating ones.
  • Bids
  • Testing
  • Weekly
06

ROAS Reporting

Monthly reports covering actual spend, conversions, cost per lead or sale, and revenue attributed to ads. No impressions-as-success, no reach metrics, no charts that make small numbers look large. You see exactly what your ad spend is returning.
  • ROAS
  • Revenue
  • Monthly

Melbourne vs Sydney

Why Melbourne and Sydney
need separate strategies.

Most agencies run Australian campaigns as a single geography. We don’t — because the data consistently shows it underperforms.

Melbourne

Higher competition, higher intent

Melbourne search volumes are higher, CPCs are higher, and competition is more intense. Bidding strategies, ad scheduling, and audience segmentation need to account for Melbourne’s dense, fast-moving commercial environment.

Sydney

Different audience, different messaging

Sydney’s audience skews more toward corporate, financial, and institutional buyers. Lower search volumes but often higher quality leads — requiring different messaging and landing page tone.

Overlap

Arabic and English campaigns

Melbourne and Sydney campaigns can cannibalise each other’s budget if run as one national campaign. We keep geo-targeting strict and bid independently for each city — rather than one national campaign with a state filter bolted on.

Timing

Australia-specific ad scheduling

Business hours, peak search times, and conversion patterns in Melbourne and Sydney differ slightly, and time zones matter for national campaigns. We adjust ad scheduling and bid modifiers around actual Australian user behaviour data — not assumptions imported from elsewhere.

How It Works

Our campaign
process.

01

Audit & Goal Setting

We review your existing accounts (or build from scratch) and align on clear conversion goals — cost per lead, ROAS target, or cost per acquisition — before a single dirham is spent. Strategy is built backwards from these numbers.
02

Build & Launch

Campaign structure, ad copy, audience setup, conversion tracking, and landing page review — all completed and verified before launch. We don’t go live until tracking is confirmed working. Data without tracking is noise.
03

The First 30 Days

The first month is about learning. We analyse search term reports, quality scores, impression share, and conversion patterns. We make targeted adjustments — not wholesale changes — and let the data accumulate before drawing conclusions.
04

Optimisation & Scaling

From month 2, weekly optimisation cycles: bid adjustments, negative keyword additions, audience performance reviews, ad copy tests, and landing page refinements. Budget is shifted toward what’s working and away from what isn’t.
05

Monthly Reporting

Clear monthly reports on spend, conversions, cost per acquisition, and ROAS — with plain-language commentary on what changed and why. You always know exactly what your ad budget is returning.

Results

What ROAS-focused campaigns look like.

View All Work

Melbourne E-commerce Business

3x

Google Ads ROAS — achieved within 90 days

Rebuilt campaign structure, introduced geo-segmentation for Melbourne vs Sydney, and optimised landing pages. Cost per acquisition dropped 58% in the same period.
Google Ads

Australian E-commerce Brand

3x

Meta Ads ROAS improvement

Rebuilt creative strategy with separate Arabic and English ad sets, segmented audiences by emirate and interest, and restructured retargeting to capture warm audiences within a 7-day window.
Meta Ads

Sydney B2B Services

58%

Drop in cost per qualified lead

Switched from broad match to intent-specific phrases, built dedicated landing pages per campaign type, and restructured negative keyword lists. Lead quality and volume both improved simultaneously.
Google Ads

FAQ

Questions about
Google & Meta Ads.

How much budget do I need for Google Ads in Melbourne or Sydney?
It depends heavily on your industry and conversion goals. Professional services in Melbourne or Sydney — law, consulting, finance — typically require $3,000–8,000/month minimum to generate meaningful conversion data. E-commerce can start lower, around $2,000/month. The key is having enough budget to generate at least 30–50 conversions per month per campaign for proper optimisation. We’ll tell you what’s realistic for your specific sector before you commit.
Google Ads can drive traffic from day one of launch. Meaningful optimisation — finding the right keywords, audiences, ad copy, and landing page combinations — typically takes 4–8 weeks of live data. We set realistic expectations during onboarding and report transparently throughout the initial learning phase. Campaigns that are optimised with sufficient data consistently outperform those that are constantly restructured before the data is ready.
Yes. We manage both and often recommend running them together. Google captures high-intent search traffic — people actively looking for what you offer right now. Meta builds awareness and handles retargeting — reaching people who match your ideal customer profile or who’ve already visited your site. The combination typically outperforms either platform alone, particularly in the Australian market where consumer journeys often span both.
ROAS targets vary significantly by product margin, average order value, and industry competition. A healthy target for most Australian e-commerce businesses is 3–5× ROAS for Google Shopping campaigns and 2–3× for Meta. For high-margin products, targets can be significantly higher. We’ll model realistic ROAS targets for your specific situation during the audit phase — not apply industry benchmarks that may not be relevant to your business.
The most common causes: poor account structure (too many keywords in too few ad groups), broad match keywords consuming budget on irrelevant searches, no geo-segmentation between Melbourne and Sydney, landing pages that don’t match ad intent, and inadequate negative keyword management. Almost every account we audit has at least two of these issues — and fixing them consistently improves performance without increasing budget.

Get Started

Ready to make your
ad spend work harder?

Book a free ads audit. We’ll review your current Google or Meta account — or both — and tell you exactly where your budget is being wasted and what we’d do differently. No pitch, no obligation.

Start your project
All Services
+61 493 740 037
hello@foureyessolutions.com.au

No pitch. No pressure. Melbourne · Australia

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